Goal: To create a poster promoting the inaugural St. Johns Farmer’s Market
that would be posted in Portland metro area businesses.
Solution: An 11 x 17, full-color poster on recycled paper
that attracts a range of audience members.
Special thanks to Printing Today for their donation of the printing costs.
Pacific Northwest College of Art
Role: Writer, Editor
Promote PNCA’s Pre-College Summer Program, along with upcoming events and classes on the PNCA homepage.
Solution
Photograph pre-college students at work and post as centerpiece. Write and edit copy and post photos about current events.
The Weekly AdvoCat
Role: Publisher, Designer, Writer, Editor
Problem
Providing cat fans with substantive Web content on felines.
Solution
Developing a blog focused on cats that functions as a journal of cat culture.
Powells.com
Role: Writer
Problem
Create book reviews for the Powell’s Books Web site that promote new books.
Solution
Selecting books of note that may still be under the radar of primary site visitors.
Read a review of artist Chris Verene’s self-titled book.
Read a review of the book Hands to Work.
Oregon Soap Company
Role: Copywriter
Problem
Write copy for store signage that builds a relationship with the reader and encourages brand loyalty with customers. The copy should focus on the product’s organic and sustainable messaging.
Solution
Creating the message “Gentle on you. Gentle on the environment.” Giving the reader factual information on the product in an engaging way.
Ad for International School
Ad for International SchoolAd for International School
Topaz Design
Art Director: Kat Topaz
Role: Intern
Problem
Incorporate engaging photos of International School students in ads for Metro Parent magazine.
Solution
Kat is a multi-talented designer who specializes in publication design. For this project, she guided me on type treatment and image editing. Check out her Web site.
Role: Art Director, Designer, Photographer
Problem
Communicate the nature and habits of felines in a funny and engaging way.
Solution
For my senior design thesis at PNCA, I created a comic book featuring The AdvoCats!, everyday cats with superhero powers.
Role: Designer, Editor
Problem
Create multiple book spreads evoking the concept of “sanctuary” within Japanese culture.
Solution
A series of spreads combining duotones and rubbings taken during a five-week stay as part of PNCA’s Global Studios program.
Role: Copywriter, Designer
Problem
Promote public screenings of the film “Beneath Our Feet” for artist Linda Wysong.
Solution
Create a simple e-mail campaign that reaches stakeholders, collaborators and fellow artists.
Role: Art Director
Problem
In one of our first full-color issues, use color in a simple yet striking way.
Solution
Effective use of white space and photography to call attention to the content itself.
Role: Designer
Problem
Promote two art show at the center in a clean, concise manner.
Solution
Incorporate striking photos of each artist’s work and simple type.
Role: Art Director, Designer, Editor, Writer
Problem
Develop a way to publicize the work of the student-run studio, The Community Project.
Solution
Create a broadsheet newsprint publication with coverage on current projects and initiatives.
Role: Designer, Editor
Problem
Create a publication using distinctive type and design.
Solution
Conceptualizing a magazine centered on design that incorporates vibrant photography and type.
Amaro bottle front
Exterior of gift package
Problem
Create the brand and gift package design for an Italian liquer company.
Solution
Combining a modern, yet sophisticated look, the design harkens back to the company’s history while firmly establishing the brand in the present.
Singe
Role: Designer, Copywriter
Problem
Develop a brand and package design for an incense manufacturer.
Solution
A brand steeped in a mix of cultures, harkening back to alchemy and magic. Read More »
View more by category: Uncategorized (11), design (3), writing (1). Or by month: January 2010. Or visit the Complete Archive.
